This morning (Aug 23), I was invited to be the guest speaker at an event organized by one of the Philippines’ biggest real estate developer, Megaworld Corporation. Megaworld is one of the reason why the Philippines have 1st-world residential and commercial communities (despite the country being a 3rd-world one).
The room was filled with Senior Vice Presidents, International Sales Teams and their International Marketing Department. It was glorious!
My topic was about the latest real estate tech for digital marketing & lead generation.
The pinnacle of my discussion was about the chatbots. Hellotars chatbots.
I have said it before and I will say it again,
Hellotars chatbots have the potential to disrupt the Philippine real estate in so many ways.
USE CASE
The major use-case that I presented to the Megaworld International Sales Team was on how they could of scale their lead-sourcing prior to their deployment in other countries.
For the benefit of those who are not familiar with how the International Sales Team work:
The International Sales Team is the special division of the real estate developer tasked to sell real estate projects to Filipinos working outside of the Philippines. They’re mostly deployed in North America, Europe, UAE, North Asia & the neighboring South East Asian countries.
Their main method of sourcing leads is mostly done by asking friends and relatives to refer to them anyone they know that lives & works in the country that they will be deployed in, ie. Singapore.
Their second method of sourcing leads is by creating ‘Road Show’ events once they’re inside their assigned country. This could be through a small event hosted in a restaurant or a business hall with free food & drinks.
From there, they will try to get names & numbers, set appointments and try to convince them to buy real estate.
Don’t get me wrong, these methods work, that’s why they still have an International Sales Department.
The thing is, these methods are also being done by 10 other real estate developers. They need to innovate if they want to stay at the top of the competition, and this is where Hellotars chatbots come into play.
If they’re generating 5 or 6 leads per month from their old methods, they can double or triple those numbers by using bots.
As an example, I created the bot for https://McKinleyWest.ph
It’s the first bot I made that’s geared towards selling a specific real estate project.
The floor plans, floor sizes & prices are all there.
As an experiment, I deployed the bot in Singapore.
In less than 30 minutes I was able to generate a lead.
It worked, but with a catch.
The lead did not finish the conversation. He stopped when the bot showed him the price: ₱19.5M or appx. USD 381,620.
With this piece of info, an iteration is needed for the bot to be truly successful in its goal. A lower priced real estate project should be presented, since Filipinos in Singapore would prefer mid-end (affordable) vs high-end (expensive) condos.
IMPLEMENTATION
- Let’s begin with the micro-level: To scale the leads that they generate, individual sales agents could create a bot for each and every specific real estate project that they handle. Megaworld, for example, has 50 condominium projects located in 30 Philippine cities. 1 agent needs to create 50 bots that could present those 50 specific condo projects.
If a team for Singapore consist of 5 members, as a core-group, they will have 250 bots.
Key takeaway here is that the micro-level implementation will focus on selling very specific condo projects. Any leads generated here will directly benefit the individual agents.
- On the macro-level: The 5-member team can create 30 more bots that will present the 30 cities.
There are Filipinos that doesn’t care what condo project it is, all they care about is the specific city on where the condo will be located. So, the macro-level bots will focus on capturing these types of leads.
Macro-level bot #1 generated 10 leads. The Singapore team can then divide those 10 leads amongst themselves. This strengthen’s their camaraderie and scales their business at the same time. (Hitting 2 birds with 1 stone).
I hope I’m not confusing you.
- You can think of the micro-level bot as a small fish-net. It will capture a specific fish.
- The macro-level bot is a big fish-net. Any fish that scape the small fish-net will be captured by the big fish-net. No fish (lead) goes to waste.
The International Sales Team can deploy these bots 30 to 60 days before they get shipped to their assigned countries. They can use Google Adwords or Adwords Express to help them have the necessary exposure.
I’m hoping I made an impact by introducing to them this chatbot innovation.
To my fellow Bot-makers, thank you for reading it this far.
Salamat!
