Hey Tars Team, This will be a game changer for your product roadmap.
Suppose we are setting up a nationwide company lead gen campaign. To make it more personalized, we can add the city name into the AdWords ad copies, and other similar services name based on their search. The data is pulled into AdWords from a feed we set up. That’s the AdWords setup part.
Now in the messaging part after they click on the ads and visit the messenger.
The data is stored in partial data, this is what I learned from this video
is it possible to retrieve the data from the partial data and display it on the messaging part? It makes the bot very much personalized too, and dynamic too.
The ad target sun city, and it is mentioned in the ad copy of AdWords ad. But it’s never present in the messenger copy.
And there are 100’s of mechanical services, 1000’s of the city names too, We can’t make a bot for each service, and cities no? what if they have 100+ services… it’s very hard to set up and target them.
This is where ad customizers help in setting up very dynamic ads based on the search, geography and all. When we pull that data and use it in our messaging copy… The magic happens and I’m sure that helps a lot in the conversion rates too.
Thanks for posting this. This is really interesting.
Just so I have understood it clearly, you want to include some part of the Ad Copy and other properties based on the user himself (their location, search keywords, time of the day etc…) within the Bot Conversation for creating more relevance in the user’s mind. Is that correct?
If yes,
This can be done by the URL paramters feature that you have identified.
Bascially some of the relevant Ad Customizer values needs to be passed as URL parameter in the Final URL. Once there, you can refer to them in the Bot Conversation to customize it
It would be better to just ping us on the Live Chat on the bottom right corner in the Dashboard.
If someone else from our team responds to you before me, just ask them to connect you with me.
