Hey Tars Team, This will be a game changer for your product roadmap.
Suppose we are setting up a nationwide company lead gen campaign. To make it more personalized, we can add the city name into the AdWords ad copies, and other similar services name based on their search. The data is pulled into AdWords from a feed we set up. That’s the AdWords setup part.
If you don’t know about ad customizer; here is the video https://www.youtube.com/watch?v=5V5tW9ICZeQ&frags=pl%2Cwn
Now in the messaging part after they click on the ads and visit the messenger.
The data is stored in partial data, this is what I learned from this video
is it possible to retrieve the data from the partial data and display it on the messaging part? It makes the bot very much personalized too, and dynamic too.
See your homepage image
The ad target sun city, and it is mentioned in the ad copy of AdWords ad. But it’s never present in the messenger copy.
And there are 100’s of mechanical services, 1000’s of the city names too, We can’t make a bot for each service, and cities no? what if they have 100+ services… it’s very hard to set up and target them.
This is where ad customizers help in setting up very dynamic ads based on the search, geography and all. When we pull that data and use it in our messaging copy… The magic happens and I’m sure that helps a lot in the conversion rates too.