I found a robot character on Depositphotos that was inviting and downloaded 3 or 4 different vectors that each had 6 versions of the bot doing various poses and expressions. I redesigned the entire website, and did so in a way to highlight the bot system. The bot (named BEN) now has brand recognition in the CTA, the widget, and he’s the first thing you see when the bot launches. I think bringing this level of recognition is important to successfully pointing users to your bot. Pick a character (even if it is yourself) and brand everything bot related to that.