Just wondering, How can I create the custom audience on facebook? I know that there is integration with the Facebook pixel.
Facebook pixel collects the whole audience. But What if I wanted to segment the audience based on the option they choose. That’s where the custom audience comes in.
if we are offering two fruits, Apple and orange.
Whoever choose apple, we build a custom audience of it. It’s very powerful in the Facebook space for retargeting with contextual message etc.
Thanks in advance.